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IPower - Nowt to do with Apple

IPower - Nowt to do with Apple
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Views: 15386
Synopsis: Remembering that not everything with an "i" belongs to the Apple company.

With all the legal action there has been between Apple and Samsung, we were a little nervous when one of our new suppliers decided to call their excellent new step down and step up voltage converter range iPower.

Cue visions of Apple lawyers battering down the door to serve writs.

However, first they convinced us that they did have the right to use the name and then they even gave us some similar examples. In many ways it's a massive marketing coup by Apple that they managed to get themselves so strongly associated with a particular letter of the alphabet. Yet much of that is supplied inside the consumer's head, what about the BBC iPlayer, the many iTech products and companies around the world and even iTV, which is what Apple originally wanted to call their TV offering (it looks now that it will have to be Apple iTV).

So, what about the iPower range. They are more expensive that some step down and step up voltage converters, but in this case you really do get what you pay for. The manufacturing is excellent and the units themselves weigh far less than similar competitor products. Early sales that been encouraging and feedback from customers universally enthusiastic.

We did ask the manufacturer what the ā€œiā€ stands for, it can't be interactive, all you have to do is plug it in and switch it on. After much debate and confusion they admitted that they didn't understand the question and why would it matter anyway? Quite.


About the Author

Steve Farr Electrical and Electronics blogger for, Steve also writes much of the copy that appears on the BestStuff web site.
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