The cookie settings on this website are adjusted to allow all cookies so that you have the very best experience. If you continue without changing your cookie settings, we'll assume that you are happy to receive all cookies on our website. However, if you would like to, you can change your settings at any time using the Change cookie settings link in the Special menu. 
    
 
Home   Blog Home (Modify in xCMS Settings)   Blogs   The Great Maxview OMP Marketing Disaster

The Great Maxview OMP Marketing Disaster

The Great Maxview OMP Marketing Disaster
Category: Blogs
Author Name:
Posted:
Views: 2851
Synopsis: What's in a name? How a company can mess up marketing with a stupid name for a product range.
Maxview are one of our favourite suppliers, always helpful, excellent sales rep, good products – but they do have a blind spot with marketing.

Imagine you have a new range of products and you want to brand them. It is the kind of question that needs careful consideration. You need something memorable and unique. Especially unique, you really don't want people searching for your product on-line and only finding something unrelated and much better established with the same name. That would be a bit of an error, and probably mean that your product launch was a waste of money

The newest range of TV wall bracket mounts and high quality AV connection leads from Maxview is called OMP.

To be fair, there is a reason for the name OMP, it is the initials of the the three companies who commissioned the range (the middle initial being Maxview). The other two, if it matters, are Omega Electronics of Canada and Pudney and Lee of New Zealand. The key is of course it doesn't matter at all, and it seems insane that Maxview should spend many years building up their own name only to not use it. It would be a bit like Richard Branson beginning a new enterprise and not calling it Virgin. Before you ask, they do just call it OMP, not even Maxview OMP or OMP by Maxview.

OK, at least OMP is unique isn't it?

It is, apart from: OMP Racing the world famous motor racing company, OneModelPlace.com: The worlds largest professional modelling and photography community, OMP Chairs, OMP (Ohio Model Products), OMP Strategic Marketing, OMP Pumps and numerous other OMPs.

We stock all the OMP products because they are really good, but they don't sell that well because they have a silly name and get lost in a very competitive market. The OMP TV wall bracket mounts all meet VESA standards, are low profile and compact, are all quick and easy to mount and have a nice good quality satin black finish. While the OMP HDMI Leads are great quality 1.4V HDMI leads, which includes support for both 3D TV and 2K and 4K. Both the leads and the brackets are all well priced against their competition and in a normal situation would sell very well. Yet it really doesn't matter how good something is, if nobody knows about it.

http://www.omp-global.co.uk/



About the Author

Steve Farr Electrical and Electronics blogger for BestStuff.co.uk, Steve also writes much of the copy that appears on the BestStuff web site.
Related Items

Maxview OMP 1m High Speed HDMI Lead with Ethernet 1.4V
Maxview OMP 1m High Speed HDMI Lead with Ethernet 1.4V

Maxview OMP Small Tilt LCD/Plasma Mount for 10"-24"
Maxview OMP Small Tilt LCD/Plasma Mount for 10"-24"

Maxview OMP 10m High Speed HDMI Lead with Ethernet 1.4V
Maxview OMP 10m High Speed HDMI Lead with Ethernet 1.4V

Maxview OMP Medium Cantilever LCD/Plasma Mount for 23'' to 40''
Maxview OMP Medium Cantilever LCD/Plasma Mount for 23'' to 40''

Maxview OMP 2.5m Scart to Scart Lead
Maxview OMP 2.5m Scart to Scart Lead

Maxview OMP Large Tilt LCD/Plasma Mount for 42"-54"
Maxview OMP Large Tilt LCD/Plasma Mount for 42"-54"


Comments on The Great Maxview OMP Marketing Disaster